How do you pick the perfect domain name for your blog or business? When I started a company back in 1986 out of my dorm room with two friends, it was easy. We just picked a name that described the business, Laser Designs which did laser printing and desk top publishing.
When we added temporary staffing using the Macintosh computer, we didn’t have to work too hard to come up with MacTemps. But then we outgrew the name. We no longer just staffed on the Macintosh or placed temps.
So … we hired a branding company to come up with our new “empty vessel” name. They came up with Aquent, the roots of which means Not a Follower.