All posts tagged NRF President and CEO

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Back-to-School Spending is Frugal is Word of the Day

Back to School Spending is All About Frugality

According to NRF’s 2011 Back-to-School survey, conducted by BIGresearch, parents this year will make children scour their closets before agreeing to buy any new jeans, pencils or backpacks. Families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. Total spending on grades K-12 is expected to reach $22.8 billion. Combined K-12 and college spending will reach $68.8 billion, serving as the second biggest consumer spending event for retailers behind the winter holidays. Read more…