I’ve been to many author book signing events since I start blogging including very popular authors like Rick Riordan where fans stood in a line that snaked around the building! But I have never waited in line for two hours just for a book signing; there wasn’t even a presentation or talk involved!
Have you heard of Michelle Phan? She’s a YouTube beauty and fashion vlogger rockstar with over 7 mllion subscribers and a growing media empire that includes a beauty sample subscription service called Ipsy, her own make up line Em and now a book, Make Up: Your Life Guide to Beauty, Style, and Success–Online and Off. How does one become a YouTube rockstar? It’s a pretty simple formula:
- Step 1: Make your own videos
- Step 2: Get them to go viral
- Step 3: Do this every week for nine years
Step 3, of course, is the hard part. Michelle says its easy to make a video and get it to go viral. It’s about doing something outrageous and then timing the release of the video. But to do this weekly? That’s where the real work comes in.