I did a post a few days ago on Top 10: Best Old Fashioned Children’s Books based on the books that I loved as a child and my kids do too. This is the ugly stepsister version.
Borders Kids’ Summer Reading Program: read any 10 books and get one of their specially selected books for free. And their book selection is excellent! Nothing to buy, but you need to stop in twice. Once to get the form. Once to get the book. Love it!