Multicultural Children’s Book Day (MCBD) generated 3.6 billion social media share impressions in three days (day before, day of, and day after).
3.6 BILLION Social Media Share Impressions Over Three Days
This is actually a conservative tally because 1) we did not track social media share impressions beyond the three days even though we had a robust presence on social media the month of January, 2) we had 400 reviewers but we did not track everyone (just the 30 reviewers with the largest social media followings on Twitter/Facebook), 3) we tracked Twitter, Facebook, Google+, Instagram and Pinterest (but we didn’t not track LinkedIn, YouTube, SnapChat, or Periscope).
Who was counted?
- Hosts (Valarie, Mia, Becky, MCBD)
- Medallion Sponsors
- Author sponsors
- 30 Review Bloggers Out of 400 Reviewers
Why didn’t we track more? Expense. Our stats are hand tabulated by our Virtual Assistant, Susan Mayfield, using a series of linked Excel spreadsheets.
We started tracking MCBD stats two years ago. In 2015, we generated 26 million social media share impressions.
PragmaticMom Twitter Alone Generated 29 Million Social Media Impressions!
This year, in 2017, my Twitter alone generated 29 million social media share impressions. I tweeted or retweeted 379 times during the three day period and had 77,645 followers at that time. 379 x 77,645 followers = 29,427,455 social media share impressions. Read more…