The industry of influencers changing the world is insanely growing. So whether you plan to gain more social support or climb the career ladder, starting with a blog has always been the right idea. Leading a LinkedIn blog, however, presents even more career opportunities. All because a LinkedIn blog lets you share your thoughts and experience yet attracts more clients. Powered with proper topics and hashtags, a LinkedIn article is a great way to get more digital exposure.
How to upgrade your LinkedIn content? Check the tips from our LinkedIn experts in the article below.
Why Is a LinkedIn Blog Useful?
In the 21st century, there is no need to explain a blog article. Most of us grew up in the rising culture of Twitter and blogging. But, whether you blogged on literature or fashion, time has changed your blogging purpose – from now on, you blog for business and your career. Sure, most linkedin profile & resume writing services will make a great profile for you, but when it comes to content, you’ll have to deal with it alone because no one knows your business goals and strategy better than you.
Which are the blogging benefits for your business and career?
- Proves your professional expertise to the world. If you check the LinkedIn platform, you’ll find that all industry moguls share their thoughts there. This is a smart move since digital exposure is the best way to attract new clients and business partners;
- Promotes sales. With proper SEO optimization and hashtags, your blog will catch more buyers;
- Provides content for your social media. Yeap, you can easily cross-link your social media pages and LinkedIn articles.
What is Your Writing Goal?
There is nothing wrong with starting a blog for the sake of writing. This can be your side hobby, unrelated to what brings you money. However, LinkedIn is a platform with job-hunting features. So when it comes to LinkedIn, better keep your blog writing at least partially job-related. Ask yourself why you are even starting a blog and how it can be useful to the reader. Is your final goal to catch more buyers or give feeless career tips to industry beginners?
Decide whether the blog is a standalone project or a huge part of your business. For the second option, there is a high chance you’ll need a professionally built website. Here, WordPress is a great place to start your very own website with mesmerizing web design themes. However, if you want to share professional advice online, you can stick to a no-website option.
Write With Authenticity
We are all tired of fakes and frauds. Hence, stay true to yourself and your business values.
The voice in your head is the voice on your page. Think of the reader. How will they see you? Will they see you as a chill person, or do you want to add more edginess to your persona? Also, think of the language you use in your article. If the word ‘formidable’ is not a part of your everyday vocabulary, stick to ‘chilling’ or ‘scary.’ Stay real.
The next problem to solve is topics. You can blog about things that are interesting to you. Or you can blog on things that are interesting to the reader. Ask yourself: ‘Why would anyone read my blog?’ Because a person from your field or work wants your professional advice or opinion. Think of the recent challenges you’ve overcome. How did your decisions impact the company? Congrats! This is the exact material for your very first LinkedIn article.
At the same time, writing about your professional failures is also a wonderful idea. All because people relate more easily to those who have failed than those who have succeeded. And let’s be honest; showing your vulnerabilities makes you a brave one in the eyes of others. No one is perfect, right?
Make Your Writing SEO-Friendly
If you know nothing about SEO optimization, you can always hire a professional copywriter and get the work done fast. Or learn a few small tips by yourself and save some money.
- Cross-link your standalone business website and your LinkedIn blog. By doing so, you’ll let the reader hop from the blog article right to your business page;
- Spice it up with hashtags. The latter will help you connect with others and attract more potential clients;
- Pay attention to the length of your article. Keep the size of your blog post to 300 words and more. In this case, Google can rank it as a ‘text people can search for in its system;
- Add pictures. Readers can’t take their eyes off an article with bright, engaging pictures. You can always find free images for your blog on Pexels or Getty Images;
- Work on your referral system. Ask your colleagues or friends in the industry to post a link to your article on their social media;
- Work on the structure. Make sure the sequence of your paragraphs is perfect. Use a form of a step-by-step guide for your articles containing professional advice.
Work on Your Style
People love being entertained. Hence, make sure your content provokes emotions. Start your article with thought-provoking ideas, a joke, or statistics. Yeap, your blog requires an attention grabber as a newspaper article does. After you have caught the reader’s attention, make your communication meaningful. Don’t promote products directly – people hate ads. Instead of doing so, share meaningful advice with your reader. Always put your reader’s interests first.
Think of additional engagement. If your article contains call-to-action sentences, people are more subconsciously ready to engage with you. For instance, ask your readers to share their opinion or follow you for more tips. Of course, rhetorical questions and visual elements that add to your story are helpful too.
Sharing your professional expertise with the world takes work. However, your blog will catch more potential clients with the right writing style, SEO optimization, and pure authenticity. Don’t forget to add new pieces to your blog regularly. The updates will pop up in the reader’s newsfeed, increasing your chances of expanding your target audience and sharing your word.
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