Be Fearless Be Kind

Hasbro’s Global Day of Joy

Did you know that the holiday season alone, Hasbro donated more than a half million toys and games (valued at $6 million) to children and families in need? Their goal is to put a toy or game in the hands of parents, so they can have a present for their kids on their holiday.

They also believe in a philanthropic mission to empower childhood by bringing hope, play and service into the lives of children. And they put their money where their mouth is:

In 2015, Hasbro contributed more than $14 million in total philanthropic support, impacting 3 million children. In RI, more than 20,000 toys and games donated, one for every child in need to Toys for Tots. Hasbro is also a long-time partner supporting Toys for Tots; 19 years with approximately $3 million worth of toys and games donated annually.

Today is Hasbro’s Global Day of Joy

During Global Day of Joy, Hasbro rallies all of their employees globally to make the world a better place for children and their families. 93% of Hasbro employees in 40+ countries are giving back today. The average participation for corporate volunteer programs is approximately 30%. Some examples of Hasbro’s Global Day of Joy are:

  • Elementary School Toy Drop (RI): Volunteers will be packing and delivering toys and games to every public elementary school in Providence, Pawtucket, and Central Falls – more than 20,000 local kids.
  • Pediatric Rehabilitation Center Renovation (Peru): Entire office in Peru is renovating a pediatric orthopedic rehabilitation center for children with physical disabilities. The project began this summer and they plan to host the official ribbon cutting with a celebration on GDJ.

Be Fearless Be Kind


Thank you to everyone who joined us for the BE FEARLESS BE KIND program. This is Hasbro’s largest philanthropic initiative ever, designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives. The goal is to help parents teach empathy to their kids, provide them with ways to put that empathy into action and to celebrate the amazing work kids are doing to hold them up as role models for their peers.

Examples of how schools implemented BE FEARLESS BE KIND :

“BE FEARLESS BE KIND Champion Schools” (RI): Celebrating three schools in Rhode Island who have participated in generationOn’s Rules of Kindness Challenge with an XL Game Day.

  • Each had their students engage in projects that exhibited kindness toward others and this is a way for us to share that kindness back to them and celebrate their great work. Schools include: Roger Williams Middle School (Providence), Slater Junior High (Pawtucket), North Cumberland Middle School.

I hope that today’s Global Day of Joy has touched you and your family in some way. Thank you again for joining us in trying to make a better world for everyone.

By Mia Wenjen, PragmaticMom


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