Be Fearless Be Brave Hasbro


We know that, no matter what their background is, when kids know they can make a difference in the world, it’s transformative for them in a very positive way.

Please join me in Hasbro’s new philanthropic initiative, BE FEARLESS BE KIND. It’s designed to empower kids to have the compassion, empathy and courage to stand up for others and be inclusive throughout their lives.

We know it’s not always easy to be kind and kids need toolkits to help teach them and inspire empathy. BE FEARLESS BE KIND has engaged best-in-class partners who developed empathy and compassion tools & resources that parents can use: Ashoka and No Bully on the empathy piece, Special Olympics Unified for inclusion, and generationOn and Rock Your World for taking action.
Be Fearless Be Brave Hasbro

The goal: We want kids to stand up for others, include everyone, and take action when they see a problem.

Why Empathy, Why Now?

Research shows that teens today are 40% less empathetic than they were thirty years ago (Dr. Michele Borba), and 62% of Americans say kids are less kind than they were in the past (NBC News State of Kindness Poll, 2015). And yet, qualities like empathy and compassion are learned not genetically passed on.

What happens if we don’t teach our kids compassion and empathy? An increase in bullying. Isolation for kids who act out in devastating ways. Empathy is the key to building a kinder generation but it must be taught. We want to be the catalyst for change and make it easier for families and educators to nurture a generation of fearless, kind changemakers.

Be Fearless Be Kind Hasbro

#BeKind Twitter Party with Prizes!

Please join us on Thursday, November 10 at 2 PM EST for the Hasbro Be Fearless Be Kind Twitter party. We’ll be giving away eight Hasbro prize packs. The hashtags are #BFBK and #Bekind. @socialgoodmoms will be the host.



I’m giving away a $50 prize pack with a variety of Hasbro toys & games. Please fill out the Rafflecopter below to enter. I can only ship to U.S.A. and AFO boxes due to the high cost of shipping.

a Rafflecopter giveaway


Hasbro has a long and proud tradition of empowering childhood through many philanthropic programs. Now, they want to talk more about the root cause about what we’re seeing in society; about the need to develop empathy and to tell parents that there is a way to teach empathy. It’s not impossible. Let’s all make the world a better place for children and their families. Thank you Hasbro!

We know it’s not always easy to be kind. If often takes courage to do the right thing. That’s why we use the words BE FEARLESS BE KIND.

I’m a blog ambassador for generationOn & Hasbro’s Joy Maker Challenge, a part of the Be Fearless, Be Kind campaign and this is a sponsored post. My opinions, as always, are my own.

By Mia Wenjen, PragmaticMom


  1. Valerie

    I read books to my kids that show examples of empathy and compassion. We also talk about situations where they feel like they have been treated poorly, or where kids they know have been treated poorly. I try to guide them to things they can do to make themselves or others feel better and understand the situation. We also talk about situations in the news/current events in a way that reflects empathy and compassion.

  2. Have you ever heard of a “kindness wall?” That is something that can be used in any classroom and was used to its full potential in HALITO GIANNA: THE JOURNEY CONTINUES when the students realize what real kindness across cultures looks like.

  3. Lead by personal example…..also pointing out examples of kindness in child’s environment on a daily basis.

  4. Rosie

    My nieces help me make up little bags for shut ins during the holidays. Homemade cookies, a few other treats, we look for a few inexpensive things to collect during the year to add to the bags. Everyone loves it!

  5. Kelly D

    We send cards to cheer up others and donate food to our local pantry. Both of my kids are in scouts and this is a big part of what they learn.

  6. We do a lot of service projects, but I also think that reading carefully chosen books is one of the best ways to get my children thinking about empathy. When they can see the world through the eyes of people who have less than them or who have struggles they don’t have to deal with, they are much more willing to be generous.
    maryanne recently posted…Fun and Free Owl Themed Learning Activities for KidsMy Profile

  7. David

    Kids tend to mirror their parents, so the best way to teach them empathy, is for them to witness it firsthand by watching you. Dirtbag parents usually have dirtbag kids!!

  8. Lauren

    We volunteer at the food bank.

  9. Kathy

    We read books about kindness, talk about how to treat friends at school, and talk about and buy gifts for those less fortunate at the holidays – but it’s always a work in progress!

  10. Keri justice

    I teach my children to be compassionate towards everyone. Everyone deserves to be treated well and helped when they need help. You never know someone’s situation.

  11. This is a great initiative! I really hope this becomes big! 😀
    Erik – TKRB recently posted…My Latest Scholastic News Kids Press Corps Article – The World is Watching: the US ElectionMy Profile

  12. I try to teach with books and materials that show empathy.

  13. Rajee Pandi

    I teach them through books and dvds with colorful pictures

  14. Janet W.

    I teach my grandsons about empathy and compassion mainly by real life experiences, but sometimes by reading stories that incorporate those lessons. We talk about things that happen and how we could handle that situation by showing someone empathy or compassion.

  15. Laurajj

    We try to lead by example and do things for others as often as we can. Whether it just being opening a door for someone, or helping an elderly put their groceries in their car. We have taught him to be aware of whats going on around you…and notice if someone needs help. We donate to our local food shelf when we can, and always do the toy drive in our area! We let him go and pick out two toys to donate!

  16. Maria Beas

    Lead by example has been the best way to teach my children empathy and compassion. I also talk to them about how most of the human beings like to be treated nicely and that if we are treated the same way we treat others. Thanks for the chance to win such an amazing giveaway.

  17. Lissa Crane

    I always teach my children, who are multiracial themselves, that every culture and religion is beautiful and to respect and learn from the differences.

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