Archive for January, 2015

Bootstrap Marketing 101 for Authors

Bootstrap Marketing 101 for Authors

I thought I would talk about branding, SEO and social media marketing for authors even though I am not an author, nor have ever marketed a book. So then, you might ask, why would I be qualified to talk about bootstrap marketing for anyone, let alone authors?

Thanks for asking. When I was twenty years ago, I co-founded a business out of my college dorm room that has grown — twenty-seven years later — into a large enterprise staffing creatives around the world. But my marketing story starts with a book I found at a local bookstore called Guerella Marketing.

Using the ideas from this book, my partners and I tried out boot strap marketing ideas starting with [illegally] posting flyers with tear off tabs all over Harvard Square. A few years later, my partners and I went to business school (different ones) and our company hit the 12th spot on the Inc. 500 List for Fastest Growing Private Company. I majored in Entrepreneurial Marketing but I was really back in school to fill in gaps in knowledge that I needed such as accounting so that I could understand my company’s annual report. (And now that I have three kids with busy schedules, I really wish I had paid more attention in logistics.) Read more…

facing fear at 50, boxing and women

Facing Fear at Fifty

I grew up in a culture of fear. I’m not sure if it’s because my mother’s life turned upside down when she was forced to leave her home during WWII for simply being Japanese American and living in San Francisco or if it’s because she’s a tiny woman at 4 feet 11 inches. Or if it’s simply because she read the paper every day.

Let your faith  be bigger than your fears boxing girl

The Orange County regional news is full of violent crime and my mom would draw parallels and warn us, “Don’t ever use an A.T.M. machine at night or you’ll get robbed!” I was living in Boston at the time and Harvard Square at night is a hopping place. No matter. Just don’t use the A.T.M. at night. Check! Thanks mom!

Facing Fear at FiftyRead more…