Why bring a child into this world?
Did you ever wonder that when contemplating parenthood? Or worry that the world is terrible place to bring a child into? Or a place with depleted resources presenting a grim future for our children?
Unilever’s Why Bring a Child Into This World? is a film created by Ogilvy London and David Latin America to invite us all to think about a more sustainable future. Why? It’s our children, research says, that motivates adults to make changes for a more sustainable future.
Unilever’s film is part of an initiative called Project Sunshine that will create 2 million “acts of sunshine”, providing children with school meals; clean, safe drinking water and improved hygiene. To achieve these goals, Unilever is working with Save the Children, UNICEF and the World Food Programme.
Project Sunshine goes back to Unilever’s roots. Founder William Lever started the company (then called Lever Bros) with its first brand, Sunlight soap, in the 1890s. His revolutionary new product helped popularize cleanliness and hygiene in Victorian England with a mission ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This post is sponsored by Unilever:
Because there has never been a better time to create a brighter future, we are launching Unilever Project Sunlight . We believe in a world where no child goes to bed hungry, where every home has enough water to drink, wash and clean, where preventable diseases are prevented, and where every child lives past their fifth birthday. We don’t pretend to have all the answers, but we are inviting you to join us on the journey. Take action to make a difference at projectsunlight.us
Unilever reminds me to think about a more sustainable future as we head into the holiday season. How about you? I’d love your ideas on sustainability that you’d implemented. Thanks!
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Amazon / Signed or Inscribed by Me
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Food for the Future: Sustainable Farms Around the World
- Junior Library Guild Gold selection
- Massachusetts Book Award Long List
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- Starred review from School Library Journal
- Chicago Library’s Best of the Best
- 2023 INDIES Book of the Year Awards Finalist
- Green Earth Book Award Long List
- Imagination Soup’s 35 Best Nonfiction Books of 2023 for Kids
Amazon / Barefoot Books / Signed or Inscribed by Me
Amazon / Scholastic / Signed or Inscribed by Me
Thank you for sharing this – this sounds like a wonderful project – after all, we could all use more sunlight 🙂
Thanks so much Marie-Claude! I am glad that sustainability is a message large companies are focusing on!
Thanks for sharing this powerful film. Really makes you stop and think!
Thanks Barbara,
It’s a good reminder for me personally to think more about sustainability and the small changes I can make to improve my carbon footprint.
We have so much influence over what the world becomes – by how we live and what we teach our children.
Hi MaryAnne,
That is a lovely and inspiring point! You are right! And you influence even more than that by blogging. For example, you are getting me thinking about composting on a small scale! Thank you for that!