New Container Store Opens in North Shore, Boston
I went to a Boston bloggers event last week to get a preview of the new Container Store with Capability: Mom and Random Recycling. We saw Mommy Niri there too, and made a new friend, Evan and Lauren’s Cool Blog. The new store is gorgeous but what was even more inspiring was the story behind the family-owned private company that is a constant fixture on Fortune’s Best Companies to Work For.
It’s been a dream of my own company, Aquent, to make the Fortune list for Best Companies to Work For so I personally know that this is no easy feat. I was heartened to know that we share some of the same core values.
Theirs: 3 = 1 (which means 1 great hire is better than 3 mediocre hires).
Ours: People Make The Difference.
Their corporate syntax is also revealing. Audrey Robertson, PR veteran for The Container Store, referred to employees as “talent.” We do too — we call the people we sent to companies “talent.”
I personally haunt the Chestnut Hill Container Store. My daughter, PickyKidPix, is obsessed with Staples but she harbors a deep love of The Container Store as well. Close friends will give her a gift certificate for her birthday here. The downside is that she can outspend that gift card in less than 10 minutes.
It’s true that the staff at Container Store are unfailing cheerful, helpful and nice. They have a magical ability to put you in a good mood. The store makes you feel good too. There is something about getting organized that is empowering.
What do you think of the new store?