ibotta, coupon app

Next Big Thing: iBotta to Donate or Save

Donate to Your School or Just Save Money Shopping

I met Anthony at BlogHer12. I noticed him because he was the sole Asian American male there so I introduced myself at the breakfast buffet thinking he was an Asian American daddy blogger. In fact, he was there for iBotta and he convinced me as we sat at breakfast that it’s the Next Big Thing.

I like saving money as much as the next person and I do use coupons but I’m not great at it. They expire in my purse sometimes, and then I have to go back to the supermarket, receipt in hand, to get credit. That happens a lot to me.

Ibotta is different. It’s an iPhone app that let’s you select the coupons you want to use, then gives you money back via PayPal when you send an iphone photo of your receipt — a feature that is built into the app. You can earn extra $ by answering a few short questions on the product but that is entirely optional. How much will you earn? Around $20 per shopping trip. Right now, iBotta has coupons for Walmart, Target and Walgreens and they are adding more stores all the time Anthony tells me.

You can do two things with the money you earn: keep it for yourself or donate it to any school in the United States, like your child’s school.

One more thing, the iBotta app learns about the coupons you select, tracking about your preferences to send you more coupon that you’ll actually use and less of the kinds you don’t.

Interested in trying it out? Download the app here.

This is an easy way to save money or donate money to your school. The reason why it works is because product manufacturers save money from the old paper coupon system with iBotta app that they happily pass on to you, the consumer.

  • They don’t have to spend as much on newspaper coupon ads.
  • They have no coupon processing fees. Paper coupons require the coupons to be mailed to them, sorted , counted and then the data given to them months later. Can you imagine the mountain of used coupons they had to pay people to sort and count?
  • They get real time feedback from consumers. What you coupons you use and reject is valuable information to them.
  • They save money on focus groups. They’ll happily pay you to answer a few questions on the app. The old way to get this data was to hold costly focus groups.

The nice thing is that everyone wins. We the consumer save money and get coupons for products that we actually buy. The brands save money that they can pass on to consumers.

It just makes sense for everyone.


iBotta the Next Big Thing?

You betcha! 

You gotta try it.

By Mia Wenjen, PragmaticMom


  1. I found your blog through twitter. I am definitely interested in this app. I have a couponing blog and would love to share this app once I do my own research. Your blog is cute!
    Please visit my site at http://pixiedustsavings.com

    I tried submitting this before and didn’t receive confirmation, so if this is a double comment please delete. Thanks 🙂

  2. Ann

    I would love to try this. I will check beck when they add more store because there is no Walmart or Target here, can you imagine?!
    Ann recently posted…Words That Sound AlikeMy Profile

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