Media Kit

With a M.B.A. degree in Entrepreneurial Marketing from UCLA’s Anderson School and a successful entrepreneur with a company that I co-founded while an undergraduate at Harvard reaching #12 on the Inc. 500 List for Fastest Growing Private Companies, I have a lot of ideas of how to position your product or service in a way that tells an engaging story.

Let’s work together to reach moms who care about education. Who are they? They tend to earn between $30,000 and $100,000 and have more than one child.* You can reach me via email at PragmaticMomBlog (at) gmail (dot) com.

Sponsored Posts/Reviews/Giveaways

If you would like to post an event or an advertisement, want your product or service reviewed, or are interested in sponsoring a giveaway, contact me about creating a post that connects with my readers.

My Bio

As an undergraduate at Harvard University, I started a company out of my dorm room with two friends. No, it’s not Facebook or Microsoft (darn it!), but Aquent became an Inc. 500 Company (#12) for Fastest Growing Private Company. I attended UCLA’s Anderson School of Business for my M.B.A. and became a serial entrepreneur starting businesses that included marketing and creative professional staffing, designing and manufacturing women’s golf apparel, a print magazine for freelancers, and online recruiting models for MBAs and accountants.

Then I became a mom and stayed home after my second child was born. Now with 3 kids (ages 12, 10 and 7), I focus on education after discovering 5 years ago that my oldest, who was then in first grade, had fallen behind. I also reconnected with my love of children’s books and became passionate about getting reluctant readers excited about books.

As a blogger, you will get a well crafted, deeply researched post that reflects my authentic experience as a WHAM (Work at Home) mom. You can expect professionalism, integrity and a marketing perspective that will ponder WHO is your customer and WHAT do they care about? Connecting to my readers means a personal narrative, an unbiased opinion, and helpful advice.

I also offer banner ads but find that these work much more effectively in conjunction with editorial support. In fact, I don’t recommend banner ads without it. My readers are inundated with ads and have become immune. (I know this means a loss of advertising income for me, but I do tell it like I see it.)

Banner Ad Rates on Homepage

  • Small Square Banner Ad (125 x 125):  1 week ($20), 2 weeks ($30), 1 month ($50), 3 months ($100)
  • Rectangle Box Banner Ad (250 x 250): 1 week ($30), 2 week ($50), 1 month ($80), 3 month ($200)
  • Large Banner Ad (468×60): 1 week ($120), 2 week ($200), 1 month ($320), 3 months ($800)

My Reach

  • 60,337 unique visitors a month
  • 90,727 page views a month
  • Data from Google Analytics, November 2014

Alexa Traffic Rank:  Global  107,743  United States Flag Traffic Rank in US: 31,467 

Pragmaticmom.com has a three-month global Alexa traffic rank of 136,004. Approximately 24% of visits to the site consist of only one pageview (i.e., are bounces). The site is based in the US. Compared with the overall internet population, the site’s audience tends to be female; it also appeals more to people browsing from home who have more children and have incomes between $30,000 and $100,000. Pragmaticmom.com is relatively popular among users in the city of Boston (where it is ranked #1,313).

 

I have a Twitter following of 62,800

My Pinterest following is 137,000+

My Facebook network is 5000+. (personal and PragmaticMom)

My Google + network is 8,400+

My Instagram following is 1,200+

My LinkedIn connections total over 2500

 

I have two other blogs (I Love Newton and JadeLuckClub). Sometimes it makes sense to cross-pollinate posts using social media attached to these blogs.

 

Contact

I am located near Boston, Massachusetts, and can be reached at PragmaticMomBlog (at) gmail (dot) com.

Let’s talk. I love brainstorming ideas about growing your business and reaching your target market.

*from my Alexa analysis

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4 Comments

  1. Lin

    What a great website! You are talented!

    I wanted to share my new children’s book called:
    A LESSON TO BE LEARNED: Bullies Worry Too

    Dov Fishman taped as
    Lin Castaldo reads from her book A LESSON TO BE LEARNED ♥
    http://dl.dropbox.com/u/4621838/LinCastaldoBook.mp3 — with Lin Castaldo
    A LESSON TO BE LEARNED; Bullies Worry Too can be ordered from Barnes & Noble or Amazon as an ebook or paperback.
    LinCastaldoBook
    dl.dropbox.com

  2. Wow…just now reading your bio. Very impressive.

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