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Graduation Banners to Celebrate

When PickyKidPix was younger, she went to a cooperative nursery school. As part of the reduced tuition fees, parents had to help out at the preschool. I was a parent helper in the classroom but I also had an administrative job in charge of marketing the preschool for the following year’s enrollment. I had a very small marketing budget so the first thing I did was make several vinyl banners and hang them up around town.

It was very effective. Too effective, in fact. Soon, calls started coming in both for enrollment and equally for sign placement.

The highway department called saying that the banners could not be hung on an overpass. The banners might come loose, fall down below to oncoming traffic, and cause an accident. Turns out when this happens, they get sued. I used heavy duty flex ties and checked the signs frequently, but that didn’t matter. Down it went.

The sign by the subway station with lots of street traffic  was run by a neighborhood group who decided that only banners of artists could be allowed on the fence. Preschools were no longer welcome. Too bad, this sign generated a lot of calls for our school. Read more…