I recently got an email from a new author asking for advice on how to get her book noticed. I wrote her a short reply about The Long Road and The Immediate Fix. Then I got to thinking that I really didn’t cover it enough so I thought I’d try to tackle that today.
First of all, I will say that while I am a marketer with an M.B.A. from UCLA’s Anderson Graduate School of Business in Entrepreneurial Marketing, and I started a company, Aquent (renamed from MacTemps), out of college that landed on the Inc. 500 Fastest Growing Private Company six years later at the #12 spot, I have never worked in children’s book publishing nor marketed a book.
I do, however, know how to get bloggers to notice your book, from the backwards perspective of publishers, PR folks, and authors asking me to cover their book. And I also I think that building the brand of YOU, THE AUTHOR, is not so different from building a blog following. Over the past seven years, I built a blog audience of 100,000+ page views a month, and a social media following:
and I can share with you my learnings and takeaways.
So read on if you want my 2 cents …
First of all, I noticed that publishers don’t spent a ton of time or money on most authors. Sure, if you are Rick Riordan, they go crazy with a huge marketing campaign, but for most authors, it seems to be about a three week campaign. And here’s why …
Think about how many books publishers launch each year. And when they reach out to bloggers, the emails asking for coverage can feel like too many times to the well. Bloggers like myself stop reading and responding to these requests. Blog tours get harder to set up. You see where this is going … publishers want authors to set up their own blog tours. It’s because that a personal request from an author is going to get noticed a lot more than a mass email from a publisher or a PR firm.
Marketing for books is generally a “set piece” comprised of:
Advertising (consumer, trade, school, library)
PR (bloggers, publications)
Promotions (Goodreads, school and library conferences, trade shows)
Author appearances (school visits, book store events, conference events)
Authors get a budget based on how many books they are expected to sell. ARCS and advertising are hard costs. PR and outreach are staff time, and I am guessing most likely email blasts to internal lists. Read more…
The prep of the upcoming Multicultural Children’s Book Day 2017 (1/27/17) is humming right along! In case you’ve missed all the details, Valarie Budayr from Jump Into A Book and Mia Wenjen from PragmaticMom are teaming up for the fourth year to raise awareness on the ongoing need to include kid’s books that celebrate diversity in home and school bookshelves while also working diligently to get more of these types of books into the hands of young readers, parents and educators.
One of my readers requested that I do my boxing fitness giveaway featuring BOXYGEN and Expert Boxing’s 30 Day Boxer’s Diet ebook again this year, so I am. In fact, this year I am doing it up and giveaway 3 sets of both the video and ebook! See below to enter.
BOXYGEN is a cardio fitness boxing trainer DVD created by my boxing gym, Nonantum Boxing Club. Eric is the cousin of my boxing trainer, Marc. It’s a very old school boxing gym run by 7 male cousins.
Use the BOXYGEN DVD for cardio boxing exercise. You don’t need special exercise equipment to do this great workout: Tthree 30 minute workouts plus supplemental workouts – focusing on different aspects of overall fitness: Body Strength, Body Core and Body Conditioning.
I was in a pretty good habit of doing a daily Random Act of Kindness when I turned 48 that carried on for a year or so, but I’ve fallen off the wagon. It’s just so easy to speed through errands in a possessed way, and not notice or take the time for a small act of kindness. I need a reminder!
I’m using my DIY Acts of Kindness Gratitude Advent Calendar as a kickstart. It feels like doing an act of kindness during the busy month of December is impossible, but I am finding that it’s really not. It’s just a mindset and a looking for an opportunity. Just keeping it top of mind helps immensely.
So, here are mine. Most are small, but all, as I note, are truly appreciated!
Ran out to hold the door for a mom with a singing toddler in a stroller at the post office. She told her child how nice I was to hold the door.
Ran ad in Craig’s List and Newton FreeCycle to donate my son’s old bike to someone who needs a gift for their child this holiday season.
My husband grew up in Monterey Bay and just from living there, knows more about marine biology than I do, and I studied Ichthyology in college! I grew up in a beach town also in Seal Beach, Southern California, but there wasn’t an aquarium nearby back then. But now there is!
The Aquarium of the Pacific is next door to the Queen Mary in Long Beach, one town over from Seal Beach. While the Aquarium of the Pacific can never match up to Monterey Bay Aquarium from location alone (it’s on the ocean’s edge where it dips into a deep cavern), it’s still a pretty nice aquarium to visit.
Did you know that the holiday season alone, Hasbro donated more than a half million toys and games (valued at $6 million) to children and families in need? Their goal is to put a toy or game in the hands of parents, so they can have a present for their kids on their holiday.
They also believe in a philanthropic mission to empower childhood by bringing hope, play and service into the lives of children. And they put their money where their mouth is:
In 2015, Hasbro contributed more than $14 million in total philanthropic support, impacting 3 million children. In RI, more than 20,000 toys and games donated, one for every child in need to Toys for Tots. Hasbro is also a long-time partner supporting Toys for Tots; 19 years with approximately $3 million worth of toys and games donated annually.
This is a sponsored post for Hasbro and generationOn. I wanted to share some easy and fun ways for kids to give back through the Joy Maker Challenge. My opinions, as always, are my own.
“If you wait until you can do everything for everybody, instead of something for somebody, you’ll end up not doing nothing for nobody.” ~ Malcom Bane
I’m so excited to tell you about the 2016 Joy Maker Challenge. Hasbro and generationOn, the youth division of Point of Light, have partnered for the seventh annual Joy Maker Challenge, a campaign encouraging youth ages 5-18 to spread joy to people in need during the holidays through volunteer service. Since the campaign’s inaugural year in 2010, more than 960,000 total acts of service have been completed, with 6 million dollars’ worth of toys donated to Toys for Tots by Hasbro.
“Only a life lived for others is a life worthwhile.” ~ Albert Einstein
Wondering how fundraising is going for Multicultural Children’s Book Day? Are you an author or publisher thinking of getting involved? Our deadline to become a sponsor is CLOSING soon on January 1st, 2017!! Please go HERE to view extended details and benefits of all of our Sponsorship Levels including Author Sponsors.
My mom just moved into a one bedroom apartment in Independent Living facility. My sister moved her in and it was a little like moving one’s kid into a college dorm. They got her new stuff: bed, TV, and furniture … and left a lot behind in her old house.
That’s because she has a tendency towards hoarding, so this is a chance to do things differently. And she likes having less stuff around to collect dust; it’s liberating to live more simply.
As a result, when I buy her gifts for Mother’s Day, Christmas, and her birthday, I am now giving her something that can be enjoyed but does not stick around. Edible presents fit the bill perfectly!
Edible Gifts for the In-Laws
Japanese Confections: Wagashi
My mom was born in San Francisco where her parents immigrated from Hiroshima, Japan. She likes Japanese mochi and I found a high end Japanese confectionary bakery, Minamoto Kitchoan, that delivers “wagashi” — Japanese sweets. Not all the items can be shipped but her favorite kind can.
Maccha Mochi. Sweetened red beans covered with sticky green tea mochi.
Hi! I'm Mia Wenjen. I blog excessively about children's books. I am also the co-founder of Multicultural Children's Book Day on Jan 27th.
I'd love to chat with you. Let's connect! PragmaticMomBlog (at) gmail (dot) com.
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Read Your World: A Guide to Multicultural Children’s Books for Parents and Educators
Read Your World: A Guide to Multicultural Children's Books for Parents and Educators is FREE on Amazon from January 26-31. It's a fundraiser for Multicultural Children's Book Day. 100% of proceeds are used to gift books to teachers for their classroom library.