Why bring a child into this world?
Did you ever wonder that when contemplating parenthood? Or worry that the world is terrible place to bring a child into? Or a place with depleted resources presenting a grim future for our children?
Unilever’s Why Bring a Child Into This World? is a film created by Ogilvy London and David Latin America to invite us all to think about a more sustainable future. Why? It’s our children, research says, that motivates adults to make changes for a more sustainable future.
Unilever’s film is part of an initiative called Project Sunshine that will create 2 million “acts of sunshine”, providing children with school meals; clean, safe drinking water and improved hygiene. To achieve these goals, Unilever is working with Save the Children, UNICEF and the World Food Programme.
Project Sunshine goes back to Unilever’s roots. Founder William Lever started the company (then called Lever Bros) with its first brand, Sunlight soap, in the 1890s. His revolutionary new product helped popularize cleanliness and hygiene in Victorian England with a mission ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This post is sponsored by Unilever:
Because there has never been a better time to create a brighter future, we are launching Unilever Project Sunlight . We believe in a world where no child goes to bed hungry, where every home has enough water to drink, wash and clean, where preventable diseases are prevented, and where every child lives past their fifth birthday. We don’t pretend to have all the answers, but we are inviting you to join us on the journey. Take action to make a difference at projectsunlight.us
Unilever reminds me to think about a more sustainable future as we head into the holiday season. How about you? I’d love your ideas on sustainability that you’d implemented. Thanks!