Container Store North Shore, new Container Store Boston, The Container Store

The Container Store Inspires

New Container Store Opens in North Shore, Boston

I went to a Boston bloggers event last week to get a preview of the new Container Store with Capability: Mom and Random Recycling. We saw Mommy Niri there too, and made a new friend, Evan and Lauren’s Cool Blog.  The new store is gorgeous but what was even more inspiring was the story behind the family-owned private company that is a constant fixture on Fortune’s Best Companies to Work For.

It’s been a dream of my own company, Aquent, to make the Fortune list for Best Companies to Work For so I personally know that this is no easy feat. I was heartened to know that we share some of the same core values.

Theirs: 3 = 1 (which means 1 great hire is better than 3 mediocre hires).

Ours: People Make The Difference.

Their corporate syntax is also revealing. Audrey Robertson, PR veteran for The Container Store, referred to employees as “talent.” We do too — we call the people we sent to companies “talent.”

I personally haunt the Chestnut Hill Container Store. My daughter, PickyKidPix, is obsessed with Staples but she harbors a deep love of The Container Store as well. Close friends will give her a gift certificate for her birthday here. The downside is that she can outspend that gift card in less than 10 minutes.

It’s true that the staff at Container Store are unfailing cheerful, helpful and nice. They have a magical ability to put you in a good mood. The store makes you feel good too. There is something about getting organized that is empowering.

What do you think of the new store?

Container Store North Shore, new Container Store Boston, The Container Store

Container Store North Shore, new Container Store Boston, The Container Store

Container Store North Shore, new Container Store Boston, The Container Store

Container Store North Shore, new Container Store Boston, The Container Store

Container Store North Shore, new Container Store Boston, The Container Store

Container Store North Shore, new Container Store Boston, The Container Store

An elegant solution to hiding liners in trash cans.

Container Store North Shore, new Container Store Boston, The Container Store

Elfa shelving is easy to reconfigure as your closet changes.

Container Store North Shore, new Container Store Boston, The Container Store

Gift wrap section is just what I need for the holidays!

 

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By Mia Wenjen, PragmaticMom

10 Comments

  1. Niri

    I am beginning to think that we adults need birthday parties because a gift card to Container Store would rock!

  2. Dee

    I so wish we would get one down here in New Orleans. I know they have a site, but that is just not the same. So often you need to look, see, feel, compare.
    Dee recently posted…You are not alone!My Profile

  3. Container Store is awesome. It’s one of those places where you can wander around for an hour touching everything and then wind up in your car with hundreds of dollars of organizey things. Then you speed home because you are dreaming of being the most organized person on earth. Sigh.
    Jeanette from Artchoo recently posted…Cool Kid Wall ArtMy Profile

    • Hi Jeanette,
      The only problem with Container Store is the damage you do to your wallet! 🙂 I never realized I “needed” so many things until I peruse the aisles. Love their merchandising and their organization items. It does put me in a good mood to organize a room and then buy specific items there to finish the project!

  4. Ann

    Sigh, too! Love that store! Good thing I don’t live near one!!!
    Ann recently posted…Light Bulb LeavesMy Profile

  5. Thanks so much for the mention. It was so great seeing you at this event and hope to see you soon.
    Gilda
    Gilda recently posted…12/26/12: Littlest Pet Shop: Little Pets, Big Adventures DVDMy Profile

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