Blogging for Women and BlogHer 2012
Capability:Mom and I went for the first time to BlogHer and it was like a mysterious game in which you don’t get the rules to play by. Everyone seems to know the rules, or at least the bloggers who seem to be in the thick of things including sponsors, private parties and swag so it’s easy to feel like a loser. And yet, there were 130 sponsors eager to meet bloggers so there is something and someone for everybody.
I personally viewed this as a trade show and it takes me one year just to get my feet wet. I remembered when I started a women’s golf apparel company in Los Angeles and exhibited at my first PGA show. My booth was built-in an apartment out of plywood, not trucked in by several Semi’s like Nike. My booth certainly did not have stairs!!
But what a difference a year makes. I remember my second show was in Vegas and we knew the drill. With one marquee resort in Hawaii as a client, we were able to secure Nordstroms and Pebble Beach. But signing up big clients is a far cry from making a profit.
Which is why I love to talk shop with start-ups like Sifteo, Kuyam, and Ibotta. VC money or seed capital? Issues of scale. Dreaming up the next iteration. For Kuyam, I requested the ability to figure out carpools based on connecting schedules with friends. I hope that is on the way. With Sifteo, price point and how to bring it down since the substitute product is an iPod Touch. For IBotta, how to change consumer behavior and who the target customer is.
I will continue to post on BlogHer 2012 because I met some of the nicest people including bloggers and company representatives. BlogHer was NYC to me: overstimulating, huge, overcrowded but also exciting, full of possibilities and optimism. Start spreading the news … I am leaving today … I want to be a part of it … New York, New York!
As an education and children’s and YA book blogger, I’m on the look out for education toys and games as well as devices to help busy parents.
TeacherLists.com helps parents access all their children’s school supply lists from one convenient location, 24/7, and print them out or find them on their smartphone while they’re out shopping. Schools and teachers have the chance to win prizes like free school supplies and gift cards.
Healthy Classrooms Sweepstakes from Lysol. Teachers can win $500 in classroom supplies.
KneeBouncers is a great website for baby, toddler and preschool learning games. I have one code to GIVEAWAY so please leave a comment to win.
Sifteo is an interesting technology that translated into interactive game cubes for literacy, math or actually any subject. Bigger than dice, you can use 3 or 5 of them to play games that are included. The downside is price point. 3 cubes are $150. I talked them about lowering their price point and they are working on it! I imagine economies of scale or better sourcing of materials will kick in eventually. Think of these cubes as little computer game cubes. Fun stuff!!
Finds for Making Moms’ Life Easier
Kuyam is an online and human organizational assistant. Think Siri as your personal assistant. It will set up your appointments once you give it the parameters of what and when you need it. It’s free to users; the companies pay a 5% fee to get your business. I like this a lot. Think online checking — do the work to set up the system and then push a button once a month for those appointments that are not on a weekly schedule for you and your family.
LifeProof is an iPhone case that is water proof, dirt proof, snow proof, and shock proof. It’s like your iPhone hermetically sealed. Where was this two weeks ago when Grasshopper and Sensei dropped and cracked her iPhone screen? I spent $250 to fix it and had to make trips to Verizon store plus 20 minutes to iPhone insurance company only to end up at Apple Store Geek Bar to get it fixed. For $250! LifeProof is only $79.99 and looks cool too! For iPad too.
Ibotta take couponing to your iPhone. Still in beta but soft launching this September, Ibotta gives you cash back for grocery store coupons via your iPhone.
Sgrouples is a solution for keeping kids safe on the internet. It still connects them to social media but keeps them safe from cyberbullying and other bad things
Power and Free Lysol Wipes (and spray) is something I needed when I was the parent helper at my Cooperative Preschool. It uses hydrogen peroxide instead of bleach so it doesn’t suck all the moisture out of your skin. Now that I am on a kick to get my kids to help out with household chores more, a spray cleaner that they don’t complain about is extremely helpful!
Healthy Food Child Friendly Food Finds
Dannon is coming out with a new line of Greek yogurt called Oikos with flavors like Mango/Apricot. It’s like PinkBerry in terms of flavors but not frozen like Pinkberry. The Mango/Apricot cup I samples had the right balance of sweet to tart and I like my yogurt on the tart side. My kids will like this and it’s a healthy snack or breakfast. Coming soon to grocery stores everywhere!
p.s. Thank you to McDonalds for providing us with great transportation to BlogHer along with lots of nice Boston Bloggers from the Boston Parents Bloggers group!
How about you? What did you think of BlogHer12? Please link up!
Please check out the other bloggers’ experience at BlogHer.
(In the spirit of Martha Stewart who learns something new everyday, thank you to Dagmar Bleasdale for her Wordless Wednesday. I am now using her Link Up 2.0 tool which is much better and more visual than Mr. Linky and I only needed to bother the helpdesk once. Ok, twice!)