SEO Tips for Mommy Bloggers
My SEO Consultant is trying to keep up with the rapid changes from Google while translating them into changes for her blog and mine. It’s not easy as the rules seem to have change tremendously and continue to evolve as noted by the fact that they have even changed the name from Google Panda to now Google Penguin. What the heck?! Stop using cute animal names when you are doing something dastardly.
Here’s what I can decipher to get SEO from Google:
- You need to post daily. As in 7 days a week. There is no day of rest.
- Posts need to be a decent chunk of words. Think paragraphs not just a handful of sentences.
- You are limited to 12 key word tags; 10 is better. (Don’t get rid of tags on older posts as that will cause a whole new can of worms. Just do this going forward).
- Above the fold content is critical, hence you need a “landing page” in the upper left hand corner of your blog that is static. 700 words or more, of course.
- You need to interlink to previous posts too. Try to find a couple of older posts that relate back to your new one.
- No duplicate content. Good luck getting Organized Wisdom to stop reposting your stuff.
- Update old posts as frequently as possible. ‘Cause you have so much time on your hands.
What does this mean to the 3.9 million of us moms who blog?
1) We need access to this new SEO information via videos, consultants, or hours online researching if we want to keep our traffic, let alone grow it.
2) We probably need a new template design or costly modifications to the one we have. Note that there aren’t templates out yet, for love or money, that fit these new SEO requirements.
3) We will need to blog daily and with substantially longer posts (for me least) that we already do.
The vast majority of us Mommy Bloggers are blogging for for love NOT money. If we mommy bloggers used our talents and pre-kid work experience and traded the hours of blogging for working, we would all be making more money. Blogging is not particularly lucrative. We do it for many reasons but money is definitely not on the top of the list.
And, as definition would have it, we are also mommies. Which means we have kids. Which means we spend a heck of a lot of time parenting, driving carpools, running errands, and cooking for our families. Some of us mommy bloggers also work outside the home.
So, now Google expects us to blog daily with 500+ word posts? Seriously?! Who has time to do this?
Oh, I know.
SEO companies and businesses with marketing departments and/or ad agencies to run their social media.
I’m sure if you have been blogging for a while, you get “guest author” requests from SEO companies. They’d love to write a post for you on a topic of their choice that somewhat relates to your blog. They won’t pay, of course. And their content is carefully peppered with key word phrases for their clients and their post is mind-numbingly generic and boring. There’s sure to be a Top 5 list. And there will be no point of view. It will sound like a Stepford wives write it. I’m sure they all have interns making $15/hour who crank this stuff out. I fell for that. And here’s how I weed them out. Ask them for the url of their blog. You know. A blog that relates to the stuff YOU blog about.
I’m sure Google doesn’t want any more of this drivel than I do — I consider it Internet litter — but guess what? It is these SEO companies who have time to write lengthy posts daily.