Jumpstart’s Read for the Record

Read The Snowy Day to Set Record

Help set a record for Jumpstart and Pearson’s Read for the Record campaign by reading a favorite of mine, The Snowy Day, by Ezra Jack Keats on October 7.  If you pledge to read and register on their site, you are also eligible to win a gift card from American Eagle for $77 (plus they are able to count you in their campaign).

I really like how they chose a book that in set in an urban area, maybe even an inner city.  Despite this setting, the story is a sweet and innocent one about the joys of winter and snow.  The little African-American boy has a wonderful adventure in the snow and is welcomed home by his warm and loving family.  No dysfunctionality here!  And then there’s always tomorrow with the promise of more snow and more fun.  The illustrations are also  fantastic!  Please read it with your kids on Oct. 7 and enjoy!

p.s.  There are a few more stories featuring the same little boy as he grows up bit by bit.

Here’s their blurb:

Jumpstart’s Read for the Record, presented in partnership with Pearson, is Jumpstart’s world record-breaking campaign that brings children and adults together to read the same book, on the same day, in homes and communities all over the world. The campaign also kicks off Jumpstart’s yearlong program, preparing preschool children in low-income neighborhoods for success in school and life.

Please pledge to read today and read The Snowy Day by Ezra Jack Keats with us on October 7!  www.readfortherecord.org/read

  • Grammy Award winning humanitarian and living legend Patti LaBelle will be reading with us on The TODAY Show next Thursday, as will actresses Madison Pettis and Jennifer Stone!
  • Additionally, everyone who pledges to read will be entered to win a $77 gift card from 77kids by American Eagle.

Whistle for Willie, Ezra Jack Keats, http://PragmaticMom.com, Pragmatic Mom, Jumpstart Read for the RecordEzra Jack Keats, Pragmatic MomEzra Jack Keats, Pragmatic Mom, http://PragmaticMom.com

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By Mia Wenjen, PragmaticMom

1 Comment

  1. Love this book – it is one of the board books we cannot part with – great campaign. I just signed up – Thanks!

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